|
|||||
My typical client provides goods or services via the web or mobile platforms, and wants to leverage the data its users generate to create value for all parties involved. Passionate about innovation, I also enjoy working with great startups. My expertise has had substantial impact on products and business models. I help my clients ask the right questions, and provide a quantitative framework for subsequent success.
The greatest impact is often achieved in the early stages of a project.
: consulting :My short-term consulting projects focus on a specific problem, initially proposed by the client. Examples include measuring and improving the effectiveness of a marketing campaigs, viral user acquisition, and ongoing user retention. I coached Alibaba, the world's leading B2B e-commerce company, towards becoming a data-focused, metrics-driven organization, and consulted for MySpace on monetizing their social graph. In 2008, Lufthansa brought me on board for the redesign of their loyalty program, and Nokia called me in for a series of workshops across the organization. : workshops :
A workshop is a two- to three-day event for a client seeking to solve
a specific problem. Starting with the questions and expertise of the client's executives and decision
makers, I contribute my knowledge, expertise, and additional privileged inputs to come up with genuinely new ideas that lead to innovative solutions. My methodology
of co-creation ensures active engagement and the embracing of new perspectives, leading to
the commitments needed for success. At a recent workshop for a major international retailer, we focused on multichannel opportunities, recommendation systems, and social commerce. At another recent workshop for a large company in the travel space, we addressed data strategy, customer loyalty, and social media. : boards and advisorships :
When I feel a strong alignment in beliefs and passion about creating value for their
customers, I have joined companies as board member or advisor. I then actively work
with the team on product and strategy, and am available for business development, for
recruiting top talent, and for mentorship. I am a limited partner in the San Francisco-based Founders Fund II, helping this venture capital firm with deal flow and investment decisions. I am also a business angel with an excellent track record of successful exits, including the acquisition of Agoda by Priceline in 2007, and of Cleverset by ATG in 2008. I also was the lead investor in Xiaonei.com (校内网), China's most popular campus social networking site, acquired by Mop.com in 2006. I am now working with China’s Yobo (友播) on refining their music discovery engine, and with Singapore’s Hitchoo on creating an auction-based dating site. I am fortunate to have worked with some of the most successful companies in China, including Alibaba, Baidu, Sina, Sohu, and Ctrip. In his speech at the company's fifth anniversary, the CEO of Alibaba declared: “Don't call me Jack Ma any more, call me Data Ma!” My work with clients both in the US and abroad has contributed to my vision, which I share at my speaking engagements. : clients :
|
: Arcandor e.Campus :
: featured clients :Alibaba | BestBuy | Booking.com | F-Secure | Fox Interactive Media, MySpace | Hubert Burda Media | HSM | Lufthansa, SWISS | Nokia | Yahoo Discoverio | eCommera | Hitchoo | mSpoke | Skout |Yobo |
||||