Fall 2008 Seminar: The Consumer Data Revolution

Catalog Number: 290A-3 (1 unit course), Control Number: 42598, Section Number: 3
Time: Mondays 3:30-6:30pm, Fall 2008, starting November
Location: 110 South Hall

INSTRUCTOR: Andreas Weigend

CONTENT: Free communication has changed the world, including the expectations and work and play. The class discusses the two data revolutions--the first about passively collected clicks on the web, the second about actively contributed data, as platforms like Facebook empower individuals to contribute a variety of quantitative and qualitative data (transactions, social relations, attention gestures, intention, location, and more.) With active student participation, we explore the far-reaching implications of this social data revolution for individuals, communities, business, and society.

PREREQUISITES: An open mind and genuine interest to explore consequences and opportunities this data revolution.

FORMAT: Lectures with active student participation, break-out sessions, and a group project.

COURSE MATERIALS: http://weigend.com/files/teaching/ischool

COURSE WIKI: http://ischool2008.wikispaces.com

BASIS FOR FINAL GRADE: Participation and active contribution to class (60%), group project (40%).


  • Monday November 3, 2008 : Information Session (3:30 - 5:00)
  • Monday November 10, 2008: Class 1 (3:30 - 6:30)
  • Monday November 17, 2008: Class 2 (3:30 - 6:30)
  • Monday November 24, 2008: Class 3 (3:30 - 6:30)
  • Monday December 1, 2008: Class 4 (3:30 - 6:30)
  • Friday December 12, 2008: Class 5 (3:30 - 6:30, followed by food)

Distinguished Lecture, September 10, 2008:

co-sponsored by the UC Berkeley School of Information, the Center for Information Technology Research in the Interest of Society (CITRIS), and the UC Services Science, Management, and Engineering Program

Digital Exhibitionism: The Future of Relationships?

Wednesday September 10, 4:00 - 5:30pm
Location: 110 South Hall

The dramatic changes in production, distribution, aggregation, interpretation and consumption of data have triggered the consumer data revolution. Traditionally, paid specialists actively collected data for a specific purpose. Now, individuals stream their attention, intention, location, etc., and explicitly share highly sensitive data, including their DNA and financial information. This lecture discusses the new data sources and gives guidelines for deriving concrete actions from these data. It also presents a framework that goes beyond traditional decision theory by considering both measures of centrality (benefits and costs) and extreme outcomes (positive and negative).
As individuals begin to get a glimpse of the potential benefits and risks of the traces they leave and the data they share, what is the effect on relationships, both the relationships between individuals, and the relationships between individuals and organization? How can these relationships be harnessed for mutual value creation, and how can this be measured? How can firms move from 'transactional economics' to 'relationship economics'? And, as social media threaten business models that rely on information asymmetry: what information and data strategies do individuals and organizations need that allows them to participate in ecosystems that unleash the largely unrealized potential of the consumer data revolution?

mp3 of this lecture. You might also be interested in the mp3 of the conversation on Digital Exhibitionism with Esther Dyson, Shoshana Zuboff and Andreas Weigend (July 22 2008, Fortune Brainstorm Tech, Half Moon Bay, CA)